Image Resize, Optimize & Convert to WebP

Last updated: 12/9/2025

Introduction

This Privacy Policy describes how Image Resize, Optimize & Convert to WebP ("we," "us," or "our") collects, uses, and protects your information when you visit our website. We are committed to protecting your privacy and being transparent about our data practices.

Our service processes images entirely in your browser with minimal data collection. This policy explains what limited data we do collect through analytics and how we handle it in compliance with applicable privacy laws including the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA).

Image Processing

Our Image Resize, Optimize & Convert to WebP processes your images entirely in your browser using client-side JavaScript technology. This means:

All image processing happens locally on your device
No images are uploaded to our servers or any external services
Your images never leave your device unless you explicitly save or share them
We cannot access, view, or store your processed images
No biometric data is extracted or analyzed during processing

Information We Collect

Analytics Information

With your consent, we use Google Analytics 4 to understand how visitors interact with our website. This service may collect:

Pages you visit and time spent on each page
How you arrived at our website (referring website or search terms)
Device information (browser type, operating system, screen resolution)
Approximate location derived from your IP address (city/region level)
User interactions (clicks, scrolling, form submissions)

Technical Information

Our website automatically collects certain technical information necessary for basic functionality:

Browser preferences and settings for optimal image processing
Temporary storage of processed images in browser memory during conversion
Error logs to improve service reliability (no personal data included)

We use your browser's local storage to save your image processing preferences (such as maximum width settings).

This information is stored only on your device and is never transmitted to our servers or used for tracking purposes.

Information We Do NOT Collect

Personal identification information (names, email addresses, phone numbers)
Account information (we don't require registration)
Payment information (our service is free)
Content of your images or processed files
Precise location data

Third-Party Services

Google Analytics 4

With your consent, we use Google Analytics 4, implemented through Google Tag Manager, to analyze website usage patterns and improve our services. When you consent to analytics cookies, Google Analytics may:

Process data according to Google's privacy policies and terms of service
Automatically anonymize IP addresses (full IP addresses are never stored)
Use cookies to distinguish unique visitors and track user behavior
Share aggregated and anonymized data with Google's advertising network for benchmarking purposes
Enable Google Signals for cross-device reporting (if sufficient user volume exists)
Apply data retention limits (user data retained for 2 months, event data for 14 months)
Employ data thresholds to prevent reporting on small user groups

Important: By consenting to analytics cookies, you acknowledge that your anonymized usage data may be shared with Google and potentially used for Google's own analytics and advertising improvement purposes, in accordance with Google's terms of service.

You can learn more about Google's privacy practices at https://policies.google.com/privacy and Google Analytics data usage at https://support.google.com/analytics/answer/6004245.

Google Search Console

We use Google Search Console to monitor our website's search performance and technical health. This service provides us with aggregated data about:

Search queries that lead visitors to our website
Website indexing status and technical issues
Aggregate traffic patterns from search engines

Google Search Console does not provide us with personal information about individual visitors.

Cookies and Tracking Technologies

We use cookies and similar technologies only with your consent. Our website uses:

Strictly Necessary Cookies

These cookies are essential for basic website functionality and are always active:

cc_cookie - Stores your cookie consent preferences

Analytics Cookies (Optional)

These cookies are used only with your consent for Google Analytics:

_ga - Distinguishes unique users (expires: 2 years)
_ga_* - Google Analytics 4 property-specific cookie (expires: 2 years)
_gid - Distinguishes users for 24-hour period (expires: 24 hours)

Functionality Cookies

These cookies enable enhanced functionality and are automatically accepted:

Cookies that remember your preferences and settings
Cookies that enable interactive features of our website

How We Use Your Information

We use the limited information we collect for the following purposes:

Service Improvement: Analyzing usage patterns to enhance website functionality and user experience
Technical Optimization: Understanding device capabilities to optimize image processing performance
Content Development: Identifying popular features to guide future development
Security: Monitoring for unusual activity that might indicate security issues
Compliance: Meeting legal obligations and responding to lawful requests

We do not use your information for advertising, marketing, or any commercial purposes beyond improving our free service.

Data Retention and Storage

We retain information only as long as necessary for the purposes described in this policy:

Analytics Data: Google Analytics retains user-level data for 2 months and event-level data for 14 months
Browser Storage: Processed images are temporarily stored in your browser's memory and automatically cleared when you close the tab
Cookie Preferences: Your consent choices are stored locally in your browser until you clear them or withdraw consent

International Data Transfers

Your personal information may be transferred to and processed in the United States and other countries where Google operates servers. For transfers outside your country of residence, we ensure appropriate safeguards are in place:

Google's certification under the EU-U.S. Data Privacy Framework
Standard Contractual Clauses approved by the European Commission
Adequate data protection measures as required by applicable laws

Your Privacy Rights

General Rights

Depending on your location, you may have the following rights regarding your personal information:

Access: Request information about what personal data we have about you
Correction: Request correction of inaccurate personal information
Deletion: Request deletion of your personal information
Objection: Object to processing of your personal information
Data Portability: Request transfer of your data to another service
Withdraw Consent: Withdraw your consent for analytics tracking at any time

European Union (GDPR) Rights

If you are in the European Union, you have additional rights under the General Data Protection Regulation (GDPR):

Right to restrict processing of your personal information
Right to lodge a complaint with your local data protection authority
Right to receive information about the legal basis for processing your data

California (CCPA/CPRA) Rights

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):

Right to Know: Request information about personal information we collect, use, and share
Right to Delete: Request deletion of your personal information
Right to Opt-Out: Opt out of the sale or sharing of your personal information
Right to Non-Discrimination: Not receive discriminatory treatment for exercising your privacy rights

How to Exercise Your Rights

Cookie and Consent Management

You can manage your cookie preferences at any time using the following methods:

Use our cookie preference center that appears when you first visit our website
Click the "Manage Cookies" button below to open your cookie preferences
Clear your browser cookies and revisit our site to see the consent banner again

Google Analytics Opt-Out

To specifically opt out of Google Analytics tracking:

Install the Google Analytics Opt-out Browser Add-on
Use the "Manage Cookies" button above to disable analytics cookies
Enable "Do Not Track" in your browser settings (we honor this preference)

California Residents: Do Not Sell or Share

California residents can exercise their right to opt out of the sale or sharing of personal information:

Click the "Do Not Sell or Share My Personal Information" link on our website
Decline analytics cookies in our cookie consent banner
Use the "Manage Cookies" button above to withdraw consent for analytics cookies

Note: Under CCPA, sharing analytics data with Google may constitute "sharing" personal information, even though the data is anonymized. Opting out will prevent this data sharing while still allowing basic website functionality.

Data Security

We implement appropriate technical and organizational measures to protect your information:

Client-Side Processing: Images are processed entirely on your device, eliminating server-side security risks
HTTPS Encryption: All data transmission is encrypted using industry-standard TLS encryption
Minimal Data Collection: We collect only the minimum necessary information to provide our service
Third-Party Security: We rely on Google's robust security infrastructure for analytics data
Regular Updates: We keep our systems and dependencies updated with the latest security patches

Children's Privacy

Our service is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information promptly.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will:

Update the "Last updated" date at the top of this policy
Display a notice on our website for a reasonable period
For significant changes affecting your rights, request renewed consent where required by law

Legal Basis for Processing (GDPR)

For users in the European Union, our legal basis for processing personal information includes:

Consent: For analytics cookies and tracking (Article 6(1)(a) GDPR)
Legitimate Interest: For website security and technical functionality (Article 6(1)(f) GDPR)
Legal Obligation: For compliance with applicable laws (Article 6(1)(c) GDPR)

Contact Us

If you have any questions about this Privacy Policy, want to exercise your privacy rights, or have concerns about how we handle your information, please visit our Contact page to get in touch with us.

We will respond to your inquiry within 30 days (or as required by applicable law).